About us

De Verborgen Schat is a shop with a personal touch. My name is Heidi and I'm the mother of 3 children: Sebastian (13), Isaura (10) and Lennard (5). After having worked for almost 10 years in tourism and a short while in multimedia, I felt I was ready to do something else. In my spare time, only once in a while, I loved to go shopping for nice clothes for my kids. Not just classical outfits, but clothes that had that little extra. And really, sometimes it was a difficult search to find those things I liked. At those times, internet was not yet really a hype. After some time, I did find some really nice shops. But the more new shops I found, the more I wanted to set up my own unique shop. For some years already we were living in Aalter, a town with a perfect location between Bruges and Ghent. I found a place to rent and only a short time later I was selecting collections.

It was not always easy. Buying clothes for a broader public is quite different than buying for your own children.

But from the immediate start, our clients were enthusiastic. One of my very first clients told me once: "I just love to come to your shop, it really feels like home!".

That's the feeling I would like to give to all my clients. Each client can come in and take a look around, without insistent commercial talk. Of course, I give correct and honest advise when necessary. Not all colours or models are right for every child. You can try on as many clothes as you like. I believe it's very important to help you find the right outfit for your child, an outfit in which your child feels good, and in which it looks unique and powerful. The bottom-line is a personal approach and service.

In August 2007 we opened a second store on the world wide web. This is quite unique for the Belgian markt, as we are the very first online shop with our selection of brands.

In order to go along with new tendencies, we always look for new brands that fit well with our collections.

Just come over, and feel free to take a look around in De Verborgen Schat or at hiddentreasures.be!

Kind regards

Heidi Vervaecke
Owner