About us

De Verborgen Schat is a shop with a personal touch. My name is Heidi and I'm the mother of 3 children: Sebastian (15), Isaura (12) and Lennard (7). After having worked for almost 10 years in tourism and a short while in multimedia, I felt I was ready to do something else. In my spare time, only once in a while, I loved to go shopping for nice clothes for my kids. Not just classical outfits, but clothes that had that little extra. And really, sometimes it was a difficult search to find those things I liked. At those times, internet was not yet really a hype. After some time, I did find some really nice shops. But the more new shops I found, the more I wanted to set up my own unique shop. For some years already we were living in Aalter, a town with a perfect location between Bruges and Ghent. I found a place to rent and only a short time later I was selecting collections.

It was not always easy. Buying clothes for a broader public is quite different than buying for your own children.

But from the immediate start, our clients were enthusiastic. One of my very first clients told me once: "I just love to come to your shop, it really feels like home!".

That's the feeling I would like to give to all my clients. Each client can come in and take a look around, without insistent commercial talk. Of course, I give correct and honest advise when necessary. Not all colours or models are right for every child. You can try on as many clothes as you like. I believe it's very important to help you find the right outfit for your child, an outfit in which your child feels good, and in which it looks unique and powerful. The bottom-line is a personal approach and service.

In August 2007 we opened a second store on the world wide web. This is quite unique for the Belgian markt, as we are the very first online shop with our selection of brands.

In order to go along with new tendencies, we always look for new brands that fit well with our collections.

Just come over, and feel free to take a look around in De Verborgen Schat or at hiddentreasures.be!

Kind regards

Heidi Vervaecke
Owner

Opening hours

CLOSED ON THURSDAY APRIL 21st in the morning: open from 2 p.m. till 6 p.m.

Our shop is continously open from 10 a.m. till 6 p.m. from Tuesday till Saturday.
On Wednesdays, Aalter has its weekly market, and then we close between 12 a.m. and 2 p.m.

If you are not able to come during our opening hours, do not hesitate to make an appointment, and we will be pleased to open especially for you.

Do not forget that our shop is open 7 days a week, 24 hours a day via HiddenTreasures.be

Any changes in our opening hours will be communicated on this site.

Route Description

Birth list

Are you pregnant and looking for a shop to offer a birth list? Then you are very welcome at De Verborgen Schat.

We have a wide range of clothes, leather shoes, pacifiers, bibs and other accessoires. Nice also for sisters and/or brothers.

There is no need to make an appointment to make your choice (unless you would like to come after opening hours). Just come over, choose what you like, even more than once untill we have the complete collection available.

You are not obligated to buy the articles that were not sold when you close down the list, with the exception of articles especially ordered for you.

When closing down the list, you will receive a voucher of 10% of the total amount sold. This voucher is valid for an unlimited period. Nice to know!

Gift Ideas

There is something to celebrate: the birthday of your niece, the Holy Communion of your godchild, the birth of your colleague's baby ...

And you are looking for the perfect gift!

We would like to help you, and therefore we give you some examples of things you can buy:

- a fun or cool t-shirt: the Uncle Bill t-shirts in a box are a real hit for our juniorns

- a nice scarf

- a bikini or swimsuit

No inspiration? Then we can offer you our gift coupon. All gift coupons are nicely wrapped as a real present. They are valid for an unlimited period and the client is not obligated to spend the whole amount in one time.

You have no time to give the present yourself? Don't panic. We can send the present nicely wrapped in a special box.For deliveries within Belgium we charge 4.95 euro. For shipment to other countries please ask our prices.

You cannot come to our shop? Then it is quite easy to shop online via www.hiddentreasures.be
We'd love to advise you and on simple demand, we ship your present.

Gift Service

A new baby is born, your favourite nephew celebrates his birthday, ... A lot of fun and you want to give a present. But you are so busy that you have no time to come to our shop.

Our gift service is the perfect solution for you.

• You give us a call or you send us an email confirming your budget and the size for a girl or boy.
• We choose something that fits your demand.
• Should you wish to see a few combinations before making a choice, then we can send some pictures by email.
• You can transcribe to our account and if necessary we send you an invoice.
• We make a nice gift wrapping and we make sure that the gift is shipped in a box.
• There is always the possibility of exchange.

Cost: 4.95 euro for deliveries in Belgium (up to 2 kg).
Please ask for our prices for deliveries outside Belgium.

Paintings

You ran out of ideas for a gift for a birthday, X-mas or New Year? Do your (grand)children have already more than enough toys?

We have a special collection of paintings made for children. These paintings are original and funny, and they are hand painted on canvas. Possible sizes: 20 x 20 cm, 30 x 30 cm, 40 x 40 cm, 40 x 50 cm, 50 x 50 cm, ...

Should you want your own unique painting, no problem. Just tell us what you want and/or give us a sample of the colours in which you want the painting, and we will be glad to have the perfect painting made especially for you. You can even have a name and birth date added. A great and memorable gift!

Some examples:

Webshop

Clients from The Netherlands, Germany and the States started ordering new collections by email. This made us realize that it was time to start our webshop.

After a thorough preparation, and many hours of hard work, our winter collection 2007/2008 was online. And with immediate success as the first orders came in a few hours after our launch.

And in fact, this is quite logical as HiddenTreasures.be allows you to shop whenever you are free. We are here for you 7 days a week, 24 hours a day.

After receipt of your payment, the package is sent to you. Of course, you are still free to pick up the package at our shop, or to have it sent to another address.

Buying on internet does not mean that we stop giving advice. You can still ask us extra information on brands or sizes. We will be pleased to answer all your questions.

www.hiddentreasures.be

Anne Kurris

Anne Kurris studied graphic design at the Royal Academy of Fine Arts and St-Lucas school, both in Antwerp. The fashion poster Anne Kurris designed in 1986 for Jean Paul Gaultier and Régine Chopinot marked her debut in the fashion world. She worked as a graphic designer for Dries Van Noten, Walter Van Beirendonck en Dirk Van Saene.

Ten years ago, in 1988, she started her own children's collection. Being a graphic designer, it is quite evident that Anne Kurris' collection has a graphic approach. Her view is very clear and sophisticated: a lot of prints on t-shirts in a fresh, authentic style, knitwear in brigt colours. The designs are pure ans mostly a mixture of several influences: sometimes romantic and frivol in contrast to a rough look.

The collection for boys and girls is optimistic with a touch of humour. The fabrics are always natural: coton, linen, silk and wool. Anne Kurris's collection does focus on creativity and high quality.

www.annekurris.com

Aymara

Aymara, dat is schitterend breiwerk in een breed kleurenpallet. Alle stukken, met een perfecte pasvorm, zijn gemaakt in een uiterst fijne kwaliteit breigaren. De collectie wordt ontworpen in België en geproduceerd in Aymara’s eigen brei-atelier in Arequipa in het zuiden van Peru. Op die manier is er een sublieme samenwerking tussen innoverend Belgisch ontwerp en uitstekend Peruviaans vakmanschap. Door dit project genieten steeds meer lokale burgers van een inkomen. Met de lokale bevolking ontstond door de jaren heen een unieke relatie gebaseerd op wederzijds respect en eerlijke handel.

In Peru worden de beste en fijnste kwaliteitsgaren geproduceerd. Voor de zomercollecties gebruikt Aymara pima katoen, het fijnste en zachtste katoen. Voor de wintercollectie wordt er gewerkt met alpaca, een zijdeachtige wolsoort. De alpaca’s (familie van de lama) graast op hoogtes tussen de 3500 en 5000 meters in het Peruviaanse Andesgebergte. Topdesigners over de hele wereld gebruiken dit waardevolle alpaca. Aymara gebruikt enkel de fijnste wol, de baby alpaca.

De naam Aymara komt van een etnische bevolkingsgroep uit het Andesgebergte in Zuid-Amerika. Zij woonden er gedurende 2000 jaren. In de 15de eeuw werden ze veroverd door de Inca’s en later door de Spanjaarden. Vandaag wordt de Aymara-taal nog gesproken in enkele streken in het hooggebergte.

Bellerose

The name Bellerose may not reveal it, but the brand (born in 1989)is entirely belgian: authentic, relaxed and tongue-in-cheek. Bellerose remains true to its unmistakable character and knows how to translate classic themes in a stylish and refined manner.

Every season, the kids' collection shows the typical relaxed style of this brand. zien. Bellerose perfectly knows how to combine casualness with a certain chic. The wealth of materials and the deep-seated love for detail and workmanship are typical of Bellerose.

Our all-time favourites are the shirts, sweaters and the perfect-fit trousers. The Bellerose collections is all-round, relaxed and self-willed, just like today's kids!

www.bellerose.be

And for the boys we have Bor*z!

www.bengh.nl

Bor*z

The Dutch label Bor*z is the Bengh per Principesse's brother.

Just as Bengh, Bor*z is a real hit on the market.

The tight shirts have subtle details in contrasting colours. Combining the shirts with t-shirts in cheerful colours and with the right print, you have the perfect outfit.

Our Bor*z boys are cool and trendy. They love unique prints and a tight fit. Just what they need to look stylish and unique!

www.borxz.nl

Dominique Ver Eecke

Dominique Ver Eecke uk

Essentiel

Essentiel uk

www.essentiel.be

Finger in the Nose

Finger in the Nose

Imps & Elfs

Imps&Elfs originated in 1997 as a modest children's label without frill and fancies, which concentrates on the shape of a child. Fons Cohen is the owner and founder, and Jacqueline Streng the designer. The collection is divided into a new-born and a toddler's line. Next to classic white and grey, there is also a wide range of bright and up-to-date colours.

Since 2007 Imps&Elfs also carries a jeans line for children from 2 till 12 years: contemporary jeans with a perfect fit.

We strongly support the extra mission of Imps&Elfs.

Imps&Elfs works with Made-By, a subsidiary of the Dutch Solidaridad fair trade organization, to clean up the production process. The ultimate goal of this cooperation between fashion and fair trade is to produce clothes that are 100% child labour free and that are made of organic cotton. Are you curious about this all? Then surf to www.made-by.nl

www.imps-elfs.nl

Inge Van Den Broeck

Inge Van Den Broeck

Joan de Rijk

Joan de Rijk

Josie

Based on the past, designed for the future.

Josie is a Belgian label created by two sisters, a sober children's collection in magnificent fabrics. 'Simplicity' and 'quality' are the main factors that turn the collection into real couture with great appearance. To create timeless pieces, great care is given to select the right fabrics. Children should look like princes and princesses every single day!

The "Josie-concept" consists of three parts: the pret-a-amener collection, sold to multibrand boutiques, the pièce-unique collection and the couture-sur-mesure collection.

The pret-a-amener collection is the basis with no influence of seasonal trends at all. All pieces are timeless. The collection is limited with basic pieces that may return every year, unique pieces or pieces in a limited edition. The black pants for example (just one like the one dad and granddad probably have) will always be part of the collection.

Kik*Kid

Inspired by the birth of a close friend’s baby in 1996, Ineke Grovenstein designed a series of unique hats and caps for babies that looked innocent, natural and fashionable at the same time. Grovenstein studied fashion design at the arts academy of Kampen. She had been designing avant-garde woman’s fashion collections before and ran a gallery for fashion, sculptures, paintings and special projects like an arts hotel.

After the first collection with only one-of-a-kinds, the designer decided to make broader collections. In 1997, the hip hats of KIK-KID were for sale in four children’s clothing stores over Amsterdam.

Nowadays, KIK-KID hats, caps and clothing are available in many shops throughout the Netherlands, Belgium, France, Germany, Denmark, Spain and America. Every year, two seasonal collections are presented. One of the most popular hats has been the Speedy, that has become like a brand design over the years.

A collection of clothing combines with the hats and caps. Whith very simple design but extraordinary fit, KIK-KID clothes look as they are: fun and easy to wear.

KIK-KID makes them to fit right, feel comfortable, be practical and to make sure they cuddle a kid’s face with a fashionable sense of humor. Designs look simple and considerate, but excell in fit and comfort. KIK-KID’s forms follow the shape of a child’s body. Bonnets do not twist around the head, clothing is nice to wear and easy to get in and out of, so KIK-KID designs strike children very authentic.

www.kik-kid.nl

Little History

Little History.

Little Marc Jacobs

Maan

Maan is a fabulous Belgian collection. Working with unique fabrics and a perfect cutting, a very classy look is created. All garments can easily be combined to a fashionable outfit.

An all-time favourite of Maan are the fine knitted vests and sweaters in a wide variety of colours. The fine details are the ultimate finishing touch.

www.maankids.be

Marcel de Bruxelles

Max&Lola

Max&Lola UK

Morley

Morley UK

Paul Smith

Paul Smith UK

Quincy

Quincy UK

Simple Kids

For about ten years now Simple Kids brings us a unique mix of colours and fabrics. Owner and designer Melanie Ireland adores simple but classy designs and fabrics. Simple Kids zorgt al een tiental jaar voor een unieke mix van kleuren en stoffen. Stichtster enontwerpster Melanie Ireland houdt van eenvoudige maar stijlvolle motiefjes en stoffen. De stijl is retro maar toch zo hedendaags. Hier vind je geen franjes, geen grote extra’s, maar een perfecte snit en subtiele details die het geheel afmaken.

Elk seizoen kies je hier voor een klassetrui met bijpassend hemd en bermuda. Voor de meisjes zijn er altijd superschattige jurkjes en rokjes gecombineerd met ronduit fantastische en stijlvolle cardigans. Mix naar hartelust verschillende prints en kleuren.

www.simplekids.be

Ten

Ten

Uncle Bill

Uncle Bill

Anne Kurris Summer 2012

Anne Kurris

Aymara Summer 2012

Aymara summer 2011

Bellerose Summer 2012

Bellerose summer 2012

Bengh per Principesse Summer 2012

Bengh per Principesse EN

Bor*z Summer 2012

Bor*Z Summer 2012 En

Brin d'Herbe Summer 2012

Brin d'Herbe En

Dominique Ver Eecke Summer 2012

Dominique Ver Eecke Summer 2011

Finger in the Nose Summer 2012

Finger in the Nose Summer 2012

Inge Van Den Broeck Summer 2012

Inge Van Den Broeck Summer 2012

Kik*Kid Summer 2012

Kik*Kid En

Lily Balou Summer 2012

Little Balou Summer 2012

Little History Summer 2012

Little History EN

...

Lola for Kids Summer 2012

Lola for Kids En

Maan Summer 2012

Maan En

Max&Lola Summer 2012

Morley Summer 2012

Morley

Paul Smith Summer 2012

Paul Smith UK

Quincy Summer 2012

Rita co Rita Summer 2012

Rita co Rita En

Simple Kids Summer 2012

Simple Kids En

Stones & Bones Summer 2012

Stones & Bones

Ten Summer 2012

Ten Uk

Uncle Bill Summer 2012

Uncle Bill Uk

Anne Kurris Winter 2011

We offer the collection of Anne Kurris for girls between 2 and 16 years old and for boys between 4 and 14 years. Some t-shirts for boys are also available in size 16.

Aymara Winter 2011

The Aymara collection is made of very soft merino or alpaca wool in fabulous colours.

Bellerose Winter 2011

Chosing For Bellerose is chosing for a casual but uptown look for everyday.

We offer Bellerose for boys size 2 till 16 years, and for girls size 8 till 16 years.

Bengh per Principesse Winter 2011

Bengh per Principesse is a Dutch collection that we carry in size 98/104 till size 168/176. A few pieces are also available in size 86/92.

Bor*z Winter 2011

Bor*z is a Dutch collection for boys between 4 and 14 years. Slim fit shirts in a nice print, fun t-shirts made of a very soft cotton, knitted swxeaters to finish the look. The jackets are cool, just look at the check coat, it makes your look complete.

Dominique Ver Eecke Winter 2011

Dominique Ver Eecke makes us dream about our childhood with the fairytale theme.

Essentiel Winter 2011

Essentiel is a Belgian collection for trendy girls. We offer the brand for girls between 8 and 16 since we believe this brand is perfect for juniors as it's partly a copy of the women's collection.

Finger in the Nose Winter 2011

Finger in the Nose.

Imps & Elfs Winter 2011

Imps & Elfs.

Inge Van Den Broeck Winter 2011

Inge van den Broeck is a colourful and creative Belgian brand: we have the brand for girls from baby till the age of 14.

Joan de Rijk Winter 2011

Joan de Rijk

Josie Winter 2011

Josie

Kik*Kid Winter 2011

We offer the collection of Kik*Kid for newborn to size 12 years.

Little History Winter 2011

Little History has unique clothes for unique children.

Little Marc Jacobs Winter 2011

Little Marc Jacobs.

Maan Winter 2011

The collection of Maan is available for boys between 1 and 10 years old, and girls between 1 and 14 years old.

Marcel de Bruxelles Winter 2011

Marcel de Bruxelles.

Max&Lola Winter 2011

Max&Lola.

Morley Winter 2011

Morley

Paul Smith Winter 2011

We have chosen the Paul Smith collection just for our boys.

Quincy Winter 2011

Quincy

Simple Kids Winter 2011

Simple Kids: for boys and girls between 2 and 14 years. Some trousers and dresses are available in size 6 till 18 months.

Ten Winter 2011

Ten UK

Uncle Bill Winter 2011

Uncle Bill UK

Aalter o/d loper

Early 2005, Heidi takes up the responsability to revive the summer sale shopping evening in Aalter. She manages also to have the necessary attention on this event in the press.

The following years, this event grows to a real succes hit... Because of the continued growth of her business and the online shop, Heidi decides in 2008 to give this responsability to other persons.

Aalter Op De Loper, De Zondag (Sunday February 5th, 2006)

Aalter Op De Loper, Het Laatste Nieuws (Friday January 21st, 2005)

De Tijd

Heidi's story was revealed in the weekly entrepreneurial katern of De (at that time: Financieel Economische) Tijd, early 2002

She got 1/4 page, with a very stylisch picture signed by the famous photographer Patrick De Spiegelaere ...

De (Financieel Economische) Tijd (Friday Februari 8th, 2002)

Elle

Elle Belgium puts a spotlight on some items from HiddenTreasures.be in its April 2011 edition, p126-128.

Elle België (April 2011)

Flavourites.be

Flavourites.nl discoverd HiddenTreasures.be! And what is their opinion? Over-convincing...

Flavourites.nl

Knack

At the end of October 2001, Heidi's new business was presented in the weekly Knack, with an article and photograph on 1/3 page ...

Knack Weekend (Wednessday October 24th, 2001)

Steps

In october 2008, Steps Lifestyle & Entertainment magazine puts the spotlight on Aalter as a shopping centre. And the spotlight shines bright on De Verborgen Schat.

Steps (October 2008)

Vogue Bambini

At the start of the summer season in 2002, Vogue Bambini Benelux introduced the new shop of Heidi with an article and photograph, covering 1/3rd page. ...

Vogue Bambini (Summer 2002)

ZappyBaby

ZappyBaby refers regularly to HiddenTreasures.be.

ZappyBaby.be (4 Maart 2011)

ZappyBaby.be (23 November 2010)

Zone 09

Early 2006, a journalist of the weekly magazine Zone09 passes by in Aalter to select some fancy boutiques for an extended article. She can't of course refuse to include De Verborgen Schat ...

Zone09 (Wednessday March 1st 2006)